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Add a Google Analytics tag to your site
Add a Google Analytics tag to your site
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Written by Naoko Shimogaki
Updated this week

Benefits of using Google Analytics

Google Analytics provides an invaluable source of data and insights that can uncover how to optimize your online presence and ensure you are making the most of your website. When used correctly, Google Analytics can help you to understand your website visitors and what they are looking for when they come to your website, enabling you to provide a better customer experience.

Whether you manage a small website or a large online business, Google Analytics can help you track and measure performance metrics such as website traffic, user engagement, and more.

Before you begin

  1. If you don't have a Google account already, you will need one to proceed. Please check this page to create your Google account.

  2. Login to Google Analytics and create your Google Analytics account.

How to add Google Analytics code to your site

To insert a Google Analytics tag, you can put it in the Custom code section.

  1. Go to your Google Analytics account and Installation instructions page.

  2. Click Install manually, and copy the code shown in the box. Keep this tab open because you will need to come back to finish the process.

  3. On your Durable website dashboard, go to Website > Settings.

  4. Scroll down to the custom code section.

  5. Paste the tag (code) to the header section.

  6. Click "Save" on the Durable Settings page.

  7. Go back to the Google Analytics tab and click Next.

  8. You will see a completion page. You're all set.

It may take up to 48 hours before your property starts collecting data. Please also see this page on Google Help Centre for details.

Helpful resources

Using Google Analytics can unlock valuable insights into your website and customers, enabling you to make better decisions and optimize your online presence. From tracking website traffic and e-commerce sales to understanding user engagement and visitor behaviour, there are numerous benefits to using Google Analytics.

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