You can find the Discoverability tool by opening your Durable dashboard and selecting Discoverability from the left side menu. Once you click into it, your Visibility Score will appear right at the top of the page. This is the starting point for improving how easily people can find your business online.
The score shows how visible your business is across search engines and AI chats. It helps you understand where you stand now and how your visibility improves as you take action.
The score is based on your presence across key directories, your review strength and how well your business appears in AI chats. Each part of the Discoverability tool feeds into this number, which means every improvement has a direct impact.
As you complete the suggested steps—adding listings, fixing mismatches, adding missing profiles, getting reviews, and keeping your details consistent—you give search engines and AI chats the signals they use to rank your business higher.
Here is what contributes to your Visibility Score:
Connected directory listings
Your presence across major directories like Google, Yelp, Facebook, Bing, and more.Accuracy of your information
Matching your business name, address, phone number, website across all listingsReview activity
Your average rating, number of reviews, how recent those reviews are, and how this performance stacks up against key competitors.AI visibility
How well your business appears in results from tools like ChatGPT, Gemini, Claude, Perplexity, and Grok.
The goal is simple. Increase your score and make your business easier to discover everywhere people search.
In the next article, we will walk through the Top Directories section so you can start improving your GEO presence and raising your score.